Saturday, 16 January 2010

Logo


In reference to the front cover of a magazine, the logo is a very important thing you need to consider. I decided to look at other established magazines logos in order to get an idea of which fonts and colour schemes are used in order to make sure I too use a font which fits into usual codes and conventions of a magazine.




The first logo I decided to analyse was the NME logo as that is the magazine I am most inspired by and the magazine most of my target audience relates to and would chose. The red, white and black colour scheme is used on every issue of the magazine and is what most of the magazines colour schemes revolve around. The lettering is bold, yet simple. This wouldn't take away any focus from any other aspects from the magazine front cover itself but the colours used allow it to stand out in its own right. The lettering is very much presented in a block like way as opposed to a more 'bubble' shape. This represents the fact that the magazine is solid- it has solid views on music and it is stable, it's not going to let you down as it is reliable.













The Q magazine logo is similar to NME's logo due to the colour scheme. This seems to be a popular choice for magazine logo's of this type so I am less likely to do something similar as I would want my magazine to stand out, not copy. To be individual. This will back up the indie genre of my magazine. The Q logo doesnt use black lines to outline the lettering like NME does. This doesn't create such hard imagery as NME and makes the reader feel this may be a more mellow magazine to read. The lettering used is also not as harsh and block like as NME and therefore it might appeal to a slightly different audience.














The Kerrang logo is different to the previous logo's I have looked at. This suggests either a totally different audience or genre of music. This could also suggest rebellion, refusing to conform to the codes and conventions of the simpler, red and white logo's. They want to offer their audience something different and that they have strong opinions of their own. The use of punctuation on this logo is also different to the other logo's I have looked at. This added feature may excite the audience and suggest to them they will be entertained when reading this magazine. This logo only includes the colours black and white. This could represent how the magazine could be taking things back to basics and they won't include any unnesarcary fuss in their articles.

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