Target audience.

Before I started to create my magazine I had to select my target audience as that would be the most important factor to bear in mind whilst putting together everything from the type of music my magazine would be based around, to layout and images used. I have decided my target audience would be both male and females between the ages of 16 to 25. This is a broad audience so I will need to make sure I include plenty of things to cater for all audiences within this spectrum. The design as well as the conetent will decide who will purchase my magazine. I will also hope that people within my target audience aren't the onlyones to purchase my magazine, but people who are interested in certain factors of my magazine.

In order to get the right idea as to who my magazine will be directed at I need to take into account the type of interest my target audience will have, what their attitudes and values are and even factors such as where they shop. I feel the people who my magazine is aimed at will be greatly creative and have a strong interest in music. They may be finishing school, still attend college or sixth form or even be starting out at university or in full time employment. Although there are these differences between what they do in their time, they will have certain aspects in common.

To the target audience of my magazine, image is important to them. They want to reflect their individuality through the clothing they wear and the way its put together. People will be able to identify them as being interested in certain music etc through this. The places I feel they would shop in order to create this identity for themselves is places such as Topshop or Topman.

These two stores are greatly linked with the indie genre from the indivudual peices they sell, the celebrities who are spotted shopping there and the music they play within their stores. This type of music would be bands and artists which would be similar to the ones that would be featured in my magazine. They could have been browsing through my magazine before going out for a shop, read about a certain band and then heard it within Topshop/man. Both these stores cover both sides of my target audience, male and female. I feel Topshop/man would also have a target audience of a similar age range to my music magazine.

Other stores which my target audience would shop at are charity shops such as Oxfam. This is due to them wanting to feel indivdual and being able to walk into a charity shop and buy clothing allows you to find unique, one off peices that aren't as accessible as shopping in a high street store. Something else that they would enjoy is being creative and customising clothes to make it up to date and to reflect themselves. Vintage clothing would also be a reason for shopping in these stores and this could be to reflect a particular era of music they are interested in. Markets such as London's Camden Town market would also be a place where my target audience would be interested in purchasing clothing to create their identity.